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Volumes 1 and 2

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This 2-volume set is designed to help sports teams and entertainment companies seeking sponsorship dollars.  Written for sports teams, entertainment professionals, race teams and promotional programs, it is based upon the latest and most successful selling methodology, SPIN Selling, and will provide you with the tools and understanding you need to find sponsors.   Volume 1, formerly titled "The Science of the Sponsor Search Volumes 1 and 2", has been completely re-written and updated.  Volume 2 provides advanced methods, techniques and advice including "How to Sell Sponsorship in a Recession".

Learn how to do more than just ask for dollars; find out how to write a professional sponsorship proposal and, more importantly, how to become a marketing problem solver who knows how to get sponsors and keep them. 

Testimonial:

"The Science of the Sponsor Search Volumes 1 and 2" provides a solid marketing foundation for any sponsorship business proposal involving a team, athlete or venture. It provides all the tools that will enable you to get a head start over your
sponsorship competitors and is very comprehensive. It teaches you the marketing lingo, the best strategies for selling and presenting your sponsorship offerings and gives you key advice on putting together your sponsorship proposal.  This book condenses years of marketing experience into one comprehensive document. I highly recommend it."
                   John Rodsett
                   Media Vision
                   Past Assoc. Vice President, 1984 Los Angeles Olympic Organizing Committee.

Volume 1 Topics include:.  

What is Sponsorship?

This section explains what sponsorship is and what companies hope to gain from it.  Learn why sponsorship is a value and how companies use it to gain market share.

Sponsorship Sales Matrix - a New Paradigm for Organizing and Selling Sports Sponsorships  

This section shows you how to develop your sponsorship offerings and gives you a good foundation by providing a sample set of offerings.

How to Write a Sponsorship Proposal

Learn the basic sections that go into a proposal and how to write so that sponsors are interested in your offerings.

How to Find a Sponsor

Here you will learn about to prepare your team for the sponsor search, how to prospect, keep records, follow up, sell and use the SPIN Selling model to provide your sponsors with programs that yield high return on investment.

101 Ideas for Getting and Keeping Sponsors

A virtual cornucopia of ideas that you can implement in your sponsor search.

Sports Team Marketing Plan Sample

This document is a ready made marketing program for your business or team.  It can be used to create your marketing plan and start your team off right.  Based on an actual plan that has been used by businesses of all types, the Sports Team Marketing Plan Sample provides advanced marketing and branding strategies for your team.

 To order your copies in .PDF format by email or Cd-rom version go to our online secure order form.

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Sponsorship Tool Kit

Sell The Science of the Sponsor Search Volumes 1 and 2 to your clients

Sometimes You have to Sell Sponsorship before You Sell Sponsorship

The Value of Sports Sponsorship PowerPoint

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